Who knew a messaging faux pas on TikTok could trigger this level of attention? Yapper and beauty influencer Jools Lebron went viral in a post about struggling to pay for dental needs. She used her platform to ask her community for help, but the message didn’t resonate as she’d hoped. In theory, a creator should be able to draw from the community they’ve built creatively. Building a brand online allows an influencer to develop brand trust, credibility, and equity. In this case, brand trust and equity took a hit because of the rhetoric. Jools said “I am internet celebrity and can not get a regular job.” Jools continued to double…